The Illinois Department of Transportation is launching "It’s Not a Game," a multimedia safety campaign that drives home the message there are no extra lives and no second chances to get it right when you are behind the wheel. “It’s Not a Game” continues the approach by IDOT to reduce injuries and fatalities associated with motorcycles, bicycles, pedestrians, seatbelt use, work zones as well as impaired and distracted driving. The campaign is running throughout the year on various media, including digital placement in bars, restaurants and gas stations, and social media, as well as traditional radio and TV channels.

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